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  • Impact Austin

Discovery Days 2023: Session One - How Do Nonprofits Measure Impact?

Session 1: How Do Nonprofits Measure Impact?​ | FRI, JAN 27 | 12:00 - 1:00 PM

Discovery Days 2023 is devoted to thoughtful conversations that take a deeper dive into impact: how to define it, how to measure it, how to compare impact equitably, and how to collaborate for larger impact.

As our first Discovery Days session dives into the specifics of measurement, the following topics and more will be addressed:

  • What do nonprofits typically measure?

  • How is measurement conducted?

  • How should grantmakers use the data when assessing applications?

  • How should individual philanthropists consider nonprofit measurement?


Demetria George Caston, MS, CFRE, Executive Director

Impact Austin

A native of Louisiana, Demetria is a graduate of Xavier University of Louisiana, the only historically Black, Catholic university in the US, where she received a BS in Biology. She also graduated from the University of New Orleans with a MS in Health Care Management. Demetria is a Certified Fund Raising Executive (CFRE). She is a 2022 graduate of the African American Leadership Institute in Austin.

With over 20 years' experience as a nonprofit executive, focused on fundraising, program development, community engagement and strategic planning, Demetria has worked for many notable nonprofit organizations such as Breast Cancer Resource Center, Make-a-Wish Hawaii, Mercy Ships and M.D. Anderson Cancer Center. She has also worked as a consultant with Community Counselling Service.

Demetria is a member of the Austin (TX) Chapter of The Links, Incorporated, an international African American women's service organization, where she serves as chair of International Trends and Services. She is an active alumnus of her alma mater and also volunteers with the American Red Cross.


Brenna Cummings, MGPS, Data Delivery Manager

Mission Lane

Brenna Cummings has a Masters in Global Policy Studies from the LBJ School of Public Affairs at the University of Texas in Austin, with a specialization in International Development. Before transitioning to the world of financial technology, Brenna focused on the intersection of

nonprofits, data, and technology through working for local and international nonprofits as well as a SaaS company that builds case management software for nonprofit and public sector clients. She is passionate about the role of data and technology in social and nonprofit services.