Increasing Volunteer Diversity through Targeted Marketing and Recruitment
CASA of Travis County
CASA of Travis County speaks up for children who have been abused or neglected by empowering the community to volunteer as advocates for them in the court system. When the state steps in to protect a child’s safety, a judge appoints a trained CASA volunteer to make independent and informed recommendations in the child’s best interest. CASA of Travis County will use the Impact Austin grant to help address the critical challenge of diversifying CASA’s base of volunteers to better represent the community and the children CASA serves. They will create a dedicated staff position focused on this need, and will launch an intensive marketing and outreach campaign to recruit more African-American and Latino community members to serve as CASA volunteers.
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